Culinair AnnoNu
Our core discipline

High-end brand events from concept to applause

We are the culinary director for brands that want to play at the highest level. A creative partner with culinary authority, brand strategy and end-to-end direction.

Penfolds
Gault & Millau
DPG Media
Gall & Gall
Nestlé
JOE Radio
Landgoed de Salentein
24H Chefs
Penfolds
Gault & Millau
DPG Media
Gall & Gall
Nestlé
JOE Radio
Landgoed de Salentein
24H Chefs
Formats

Three formats, one direction

Whether it is a dinner for 15 leadership guests or a festival for 2,000 — our approach stays the same: one director that puts the brand at the centre.

Brand Dinner

15 – 60 guests

Intimate chef’s table or multi-course dinner where your brand is charged personally through story, taste and atmosphere. Ideal for relationship management, product launches and VIP introductions.

Brand Experience

60 – 300 guests

An immersive culinary evening that takes guests through a curated journey of flavours, moments and activations. One theme, one brand, one night.

Grand Experience

300 – 2,000 guests

Festival format. Multiple chefs, multiple zones, one direction. Proven for 100Chefs by Gault & Millau and 24H Chefs.

Approach

Four phases, one director

01

Briefing & strategy

We do not start at the menu, but at your brand. What should the guest feel? What should they retell? Which brand story should be central?

02

Concept & direction

We translate that brand strategy into a culinary concept with chef, venue, decor, sommelier, entertainment and seating. One director, one playbook.

03

Production

Logistics, permits, suppliers, decor, AV, staff, content. We conduct the entire orchestra so your team can focus on the brand.

04

Execution & follow-up

On the night itself our direction stands beside you. Afterwards: content, evaluation and — for multi-event partnerships — an ongoing programme.

Laten we praten

An idea for your brand? We direct.

Tell us about your brand, your audience and the occasion. Within 5 working days we deliver a concept proposal.

Discuss your event